SERVICES
TALK RADIO INITIATIVE
NEW PROGRAM "START UP KIT"
IF YOUR STATION IS CONSIDERING A NEW CALL-IN TALK AND INTERVIEW PROGRAM, BRING THE TALK RADIO INITIATIVE ON BOARD TO ENSURE SUCCESS
Custom quotes are available from Ken Mills at and 763-513-9988.
HERE ARE SERVICES WE OFFER:
1.) Why is the station starting a call in talk and interview program?
What is the need? For the station? For the community? For listeners/members? For the licensee?
What is the opportunity? What is the best air time? What competition exists?
What the station's current resources that can be used?
ACTION STEPS BY TRI
Build a mission statement for the program.
Build a strategic plan for the program.
Craft key messages to describe the program.
Set performance goals for the program.
Develop templates to measure "success" of the program.
2.) How will the new call in talk and interview program fit within the station?
How much staff/staff time will be dedicated to the new program?
What will be the reporting line for the program staff?
Who currently on-staff will work with the program?
How many new staff people will be hired for the program?
ACTION STEPS BY TRI
Examine other examples of staffing for call in talk and interview programs at similar stations.
Create job descriptions for the staff of the new program.
Suggest reporting lines within the station for the new program.
Establish start up budget and first year budget for the new program.
3.) How much money is need for hard costs to start the program?
What audio equipment does the station have now that can be used for the new program?
What new audio equipment will be needed?
What producer-host-screener equipment and software will be needed?
What should be the physical configuration for a talk and interview program?
ACTION STEPS BY TRI
Examine other examples of the cost and technical operation for call in talk and interview programs at similar stations.
Establish budget scenarios for new equipment and software for the program.
Recommend equipment and software and physical configuration for the program.
Recommend technical contractors who are available to install equipment and create physical configuration.
4.) How does our station launch the new call in talk and interview program?
How do we train our current staff people?
What new staff people do we need to hire?
Can we get a checklist of essential steps that need to be done before the new program goes on the air?
ACTION STEPS BY TRI
Coachprogram hosts and producers.
Provide recuiting resource for new staff members working on the program.
Provide a checklist and consulting to make certain the station is as ready as they can be for the debut of the new program.
BOTTOM LINE
Station decision makers will learn:
The purpose of the new call in talk and interview program, how it fits within the mission of the station.
The cost to start the program and sustain the program?
The new staff that will be needed.
Job descriptions for the program staff and reporting lines within the station.
Coaching for the program host and producer(s).
A checklist of essential steps that need to be done before the new program goes on the air?
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